Conversion benchmarks

Conversion data

PLG companies with structured, in-app monetization outperform static pricing models.

Model	Scenario	Good (median)	Great (75th percentile)
Freemium	Gated sign-up	3–5%	8–12%
Freemium	Ungated sign-up	7–9%	8–12%
Freemium	Reverse trial	4–6%	8–12%
Free trial	No credit card	4–6%	10–15%
Free trial	Credit card required	25–35%	50–60%

Data is conversion to paid within 6 months. Source: Growth Unhinged Free-to-Paid Conversion Report

75th percentile performance requires more than product-market fit. It requires continuous, in-app monetization optimization and intelligence.