RevTurbine: Monetization engine

RevTurbine separates monetization logic from product code, giving founders and growth teams direct control over conversion, expansion, and retention.

Monetization belongs in its own control layer.

Today, founders and growth teams need engineers to ship changes to usage limits, paywalls, targeting and triggering. Logic is duplicated across billing, application code, analytics, and lifecycle tools - even small experiments take weeks.

When PLG SaaS businesses do invest in growth, teams stitch together Stripe, analytics tools, feature flags, onboarding tools, and custom code. The result is brittle, hard to maintain, and nearly impossible to optimize as a coherent system.

RevTurbine centralizes these decisions in a single control layer purpose-built for in-app monetization.

Product experience

RevTurbine

Decisioning · Action · Optimization

Billing

Stripe • additional platforms to follow

Customer data

Demographics • firmographics
usage • events

Monetization becomes a system you can control, test, and continuously improve.

How RevTurbine powers modern SaaS monetization

RevTurbine brings decisioning, product-level action, and continuous optimization into a single in-app monetization system.

Decisioning

Determine the right monetization move for each user and moment.

  • •Define entitlements and eligibility
  • •Segment users by plan, behavior, usage, or context
  • •Define conversion, upgrade, or retention nudges and placement logic
  • •Benefit from proven best practices as defaults, yet with ability to control the logic

Action

Deliver decisions directly into the product experience and monetization stack.

  • •Return real-time decisions and payloads via SDKs and APIs
  • •Power paywalls, nudges, upgrades, and save flows in-app
  • •Enforce entitlements or limits where needed
  • •Integrate with billing, onboarding, and messaging tools

Optimization

Continuously measure impact and improve monetization outcomes.

  • •Capture analytics, experimentation results, and revenue signals
  • •Attribute outcomes to decisions, offers, timing, and user context
  • •Learn from historical experiments and anonymized patterns across customers
  • •Generate forward-looking optimization insights and roadmap recommendations

From decision to impact in five steps

How RevTurbine works

RevTurbine fits into your existing stack and powers in-app monetization through real-time evaluation and continuous learning.

1

Connect billing and customer data

Link Stripe and your product's customer, usage, and behavioral signals to create a unified foundation for monetization decisions.

2

Define decision logic and defaults

Configure entitlements, targeting, placements, and lifecycle rules — starting from proven best practices tailored to your product.

3

Insert lightweight SDK snippets

Add a small number of SDK calls at key decision points to evaluate conversion, upgrade, and retention moments in real time.

4

Launch, measure, and learn

Every interaction feeds analytics, experimentation, and revenue signals, revealing what drives conversion, expansion, and retention.

5

Iterate without waiting for engineering

Update entitlements, targeting, placements, and lifecycle logic instantly — test improvements and ship changes without new development work.

Join the RevTurbine beta

Start optimizing monetization in real time